A glossary of super easy-to-understand marketing jargon. Want to understand marketing without all the bullshit?

Imagine you got a text message from an unknown number.

“Hey, do you want to try that new burger joint in Downtown?”

Unknown number? Who could this be?

Wrong number maybe? Shoot, maybe it’s someone you know? But, you’re a bit hesitant to respond. Plus, you’ve been trying to cut back on the burgers…

Should you respond? Do you?

Imagine, if you will, that you've taken a tumble through the space-time continuum, landing in the 1400s, deep in an unfamiliar forest. The trees are gnarled and strange.

Branding can be an intimidating word for small business owners. It’s not like a landscaping service has Coca-Cola money, right?

Good news—branding isn’t about money. It’s about experience.