EUGENE NETWORKS
Eugene Networks is team of top-level engineers providing friendly & responsive IT support. They create systems that do what they should. Networks that stay up. Telephone systems that connect. Backups that are ready. And collaboration tools that reduce meetings.
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Branding
Web Design
Copy
Positioning
Employee Culture
Customer Experience Builds
Office Brand Design
Proposal Design
The Process
Different. While so many companies toss around words like “customer-centric,” they often mean this: “We’ll do what we need to do to get their money.” On the other hand, companies exist that think of their customers and employees as people they want to help as much as possible; and through the activity of business, genuinely strive to improve those people’s lives—which creates a byproduct of compounding growth.
Eugene Networks is the latter. What a dream to work with.
Positioning
There’s a worn-out stereotype about IT experts being reclusive and lacking people skills. If you glance at some IT support website, you’ll see the stereotype is alive and well.
Google it. You’ll find relics from an older era of the internet. Along with outdated pricing models, cheesy landing pages, and confusing tech jargon.
Eugene Networks is your friendly neighbor who knows everything there is to know about computers and networks, but will be glad to share a laugh while they’re fixing it.
Eugene Networks is people helping people.
Branding
When tasked with branding Eugene Networks, I made a conscious decision to steer clear of the typical IT support cliches and instead reimagine the concept for today's work environment. The brand needed to reflect the company's unique qualities - their friendly demeanor, prompt service, and jargon-free style of people who aren’t tech savvy.
My approach involved straightforward messaging that people could easily relate to. A fun mascot was introduced to bring a touch of lightheartedness, while laser-like graphics were sprinkled throughout to signify speed and accuracy. However, the heart of the brand was its emphasis on people over technology, because at the end of the day, that's what truly matters. The result has been a resounding success.
EUGENE NETWORKS APPAREL
EUGENE NETWORKS APPAREL
Employee Apparel Designs
The design work was met with high approval from both employees and clients, effectively enhancing Eugene Networks' image as a modern IT service provider. The designs carried a fusion of vintage appeal and modern trendiness, creating a unique style.
My aim was not merely to produce visually appealing designs, but to instill a sense of confidence among the employees, encouraging them to fully embrace their roles. In the process, it could also kindle a deeper sense of connection and even affection towards their company. Ultimately, great design goes beyond aesthetics - it has the power to influence perception and inspire emotion.
Employee Culture
Defining employee culture defines the customer experience. Good experience creates word-of-mouth – which is the strongest most trusted form of marketing.
This handy employee guide makes onboarding a breeze by setting the ground rules of culture allowing employees to experience a sense of freedom to express Eugene Networks in their own style. This allows new customers to quickly understand Eugene Network’s unique approach.
You can read a web version of the guide here.
Web Design
It's a common pitfall to lean into jargon to dazzle clients with the depth of your knowledge.
Focusing on the people behind the tech, we resisted the urge and instead, we met clients' needs at their level of understanding. Making a push to gather testimonials and reviews so customers can speak on Eugene Networks’ expertise without showing off with big technical words.
Office & Tech Lounge Design
Meet Greenie. The Eugene Networks mascot.
Lessons Learned
Building an authentic brand—one in which customers and employees feel connected to—you must bridge the company’s past with its future aims.
If you focus too much on the way it was, you end up staying in the past.
If you focus too much on the future, the brand isn’t rooted in reality, which will make customers and employees feel disconnected.
Gather the business perspectives of the people to learn what makes it special. Then march forward.
When you have a leader with a strong customer service vision, like Nathan Martin, it’s an opportunity to align everyone to the vision so the employees can continue to grow the company in the right direction.