NESTOR
Nestor redefines break rooms with crisp cold brews and kombuchas on tap, and a curated selection of wine and beer for company events.
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Branding
Web Design
Copy
Positioning
Customer Experience Builds
Proposal Design
Ads/Posters/Apparel
Brand Personality. The personality of the Nestor brand mirrors founder Stephen Pancerev's eccentric, timeless, and familiar character. His passion for wine, his expertise from years of experience in the fine dining industry, and his focus on supporting small, niche brands gives Nestor a unique and personal touch.
Brand Identity. The brand identity is realized through the use of a vibrant script font logo, conveying an informal, relaxed environment that departs from the traditional office rules. This script, combined with the character logo conveys an appreciation for the perfect drink at the right time.
Brand Impact. Nestor's approach goes beyond just delivering the best drinks in town. It is about creating an atmosphere that invigorates employees, transforming the mundane office break rooms into collaborative spaces. Nestor gives teams a cheerful lift with its beverages, contributing to a budding company culture that values authentic relationships and shared experiences.
Ad Campaign
Nestor's ad campaigns are in a reminiscent 35mm Kodachrome style, highlighting a nostalgia for late afternoon air-conditioned joy. Office life is always focused on the morning, neglecting those last few magical hours before calling it quits in the afternoon.
The campaigns underscore the understanding that happy, relaxed people are more productive, thereby turning the break room into a hub for fostering authentic connections and building a thriving company culture.
Web Design
When it came to Nestor's website, I sidestepped the commonplace, dry B2B marketing approach and instead, chose to build a digital escape from the daily grind of office life. The site's design carries the breezy allure of an air-conditioned gelato shop on a sweltering vacation day.
This spirited, invigorating look doesn't just sit pretty - it extends an invitation to clients to usher the same energetic vibrancy into their offices, mirroring the Nestor ethos.
